Global relaunch of the most iconic shoe in tennis—the Barricade.

Tennis is one of the most physically demanding sports in the world, but what truly sets it apart is the mental aspect. It isn’t just a sport; it’s a high-level chess match. To win in tennis, you have to be able to create on the fly and think multiple steps ahead to find solutions to anything your opponent throws at you. Power, strength, and technique will only get you so far here. The only way to make the impossible possible is by tapping into your creativity and finding new ways to win.

Creative Director - Mo Said
Production Partner - tooth&hand
Creative Leads - Vince Mak, Emily Berger
Design Director - Camilo De Galofre

My Role:
Design, Art Direction, Motion Design