HUNTINGTON
BANK
A 150-year-old bank, redesigned for what’s next.
For over 150 years, Huntington has stood for Fair Play, putting financial power back in the hands of everyday people. As the brand grew from a Midwest mainstay into a national player, Huntington needed to carve out a new space. We positioned the brand around a new idea: money as a craft — a mindset that brings artistry, focus, and human skill back to finance, transforming banking from transactional to empowering.
The identity elevates that philosophy. Drawing from Huntington’s heritage, we built a system that merges financial expertise with design precision. A custom typeface, Huntington Serif, created with Lewis McGuffie, anchors the brand with distinctive flared edges and a refined rhythm. From typography to motion, every element carries the same deliberate craftsmanship.
Executive Creative Director: Arthur Foliard
Design Director: Rémy Auger
Junior Designer: Bryce Carson, Hailey Kim
Strategy and Creative Writing by: Carlie Fishgold
Motion and 3D by: Mooje O'Brien, James Huson
Bespoke Typography by: Lewis McGuffie
Type Generator by: Kiel Danger Mutschelknaus
My Role: Senior Designer
Teamwork @Koto Studio
The identity elevates that philosophy. Drawing from Huntington’s heritage, we built a system that merges financial expertise with design precision. A custom typeface, Huntington Serif, created with Lewis McGuffie, anchors the brand with distinctive flared edges and a refined rhythm. From typography to motion, every element carries the same deliberate craftsmanship.
Executive Creative Director: Arthur Foliard
Design Director: Rémy Auger
Junior Designer: Bryce Carson, Hailey Kim
Strategy and Creative Writing by: Carlie Fishgold
Motion and 3D by: Mooje O'Brien, James Huson
Bespoke Typography by: Lewis McGuffie
Type Generator by: Kiel Danger Mutschelknaus
My Role: Senior Designer
Teamwork @Koto Studio
