Madhappy is more than a fashion brand. They aim to be an optimistic guide, cultivating community and sparking conversation around mental well-being. With May being Mental Health Awareness Month, we designed an OOH campaign and capsule collection that prompt viewers to find beauty in the ongoing journey toward better mental health.

Design Director: Sam Jayne
Design Lead: Jonathan Katav
My Role: Billboard, Appreal Design, Image Treatment Design, Motion, Social Asset Design
Designed With: Heena Chung; Cris Martinez; Vivian Mak @SomethingSpecialStudios