NIKE SWEAT SERIES
BASKETBALL
Nike Sweat Series is an ongoing initiative celebrating basketball culture, community, and creativity. For the Home Court Classic, Nike partnered with Something Special Studios to design a high-energy experience at Nike NYHQ, bringing together local athletes, artists, and cultural leaders for a night of competition, customization, and celebration.
We crafted a bold visual identity that merged basketball nostalgia with contemporary streetwear aesthetics, incorporating dynamic typography, layered textures, and a vibrant color system inspired by the game’s urban playground roots. The event space was transformed with immersive branding, including interactive installations, digital screens, and custom set pieces that embodied the spirit of competition and creativity.
Design Director: Gabriel Melcher
Design Lead: Jonathan Katav
Senior Designer: Heena Chung
Teamwork @somethingspecialstudios
We crafted a bold visual identity that merged basketball nostalgia with contemporary streetwear aesthetics, incorporating dynamic typography, layered textures, and a vibrant color system inspired by the game’s urban playground roots. The event space was transformed with immersive branding, including interactive installations, digital screens, and custom set pieces that embodied the spirit of competition and creativity.
Design Director: Gabriel Melcher
Design Lead: Jonathan Katav
Senior Designer: Heena Chung
Teamwork @somethingspecialstudios
