https://yulaye.com YULA YE Mon, 05 Jan 2026 22:35:19 +0000 https://yulaye.com en https://yulaye.com/LADY-GAGA-THE-MAYHEM-BALL Mon, 05 Jan 2026 22:35:19 +0000 YULA YE https://yulaye.com/LADY-GAGA-THE-MAYHEM-BALL LADY GAGA:THE MAYHEM BALLDesign and art direction behind The Voice of MAYHEM, MAYHEM x Roblox Dress to Impress collaboration, and more. “Gaga feels like her most authentic self from start to finish on this album: There’s no characters, concepts, or aesthetic impulses overshadowing the songs. Instead, she’s made one of her most sonically challenging and uniform albums yet: a mix of Nine Inch Nails, David Bowie, Prince and her Fame Monster-era self, rolled into the year’s strongest pop release yet.” — ROLLING STONE Teamwork @Yung StudioDiscover more at yung.studio. <img width="3400" height="4092" width_o="3400" height_o="4092" data-src="https://freight.cargo.site/t/original/i/adb5ff05f5dc9bfa0b1b8dbfc863a3ed4bcc47e933051811dc461ca6af1c20d3/thumb-lady-long.png" data-mid="242477025" border="0" src="https://freight.cargo.site/w/1000/i/adb5ff05f5dc9bfa0b1b8dbfc863a3ed4bcc47e933051811dc461ca6af1c20d3/thumb-lady-long.png" /> More from this project COMING SOON &nbsp; https://yulaye.com/NIKE-SNKRS-SHOWCASE Wed, 14 Feb 2024 02:30:26 +0000 YULA YE https://yulaye.com/NIKE-SNKRS-SHOWCASE NIKE SNKRS SHOWCASE TDC Awards - Certificate of Typographic Excellence The sneakers world is known for leaks and unverified sneak peeks. But Nike wanted to change the narrative and reveal upcoming product samples straight from World Headquarters. So together we created SNKRS Showcase, a new SNKRS Live series unveiling never-before-seen Nike product, directly from the source. As part of this new initiative, we conceptualized the franchise, developed the visual identity, produced product photography, executed the livestream, and created a custom soundtrack.The debut of SNKRS Showcase was covered by Complex, High Snobiety, and Hypebeast. Design Director: Sam JayneDesign Lead: Jonathan Katav My Role: Visual Design, Storyboarding, Motion Asset DevelopmentCollabrated With Motion Designer: Drew Vogelsang Teamwork @somethingspecialstudios <img width="1750" height="937" width_o="1750" height_o="937" data-src="https://freight.cargo.site/t/original/i/2579eeca1b849242936a5d3193f7f4abdb2e4afa8d5c39247f5e8c9a64ed39cf/Header.png" data-mid="204591541" border="0" src="https://freight.cargo.site/w/1000/i/2579eeca1b849242936a5d3193f7f4abdb2e4afa8d5c39247f5e8c9a64ed39cf/Header.png" /> <img width="1750" height="938" width_o="1750" height_o="938" data-src="https://freight.cargo.site/t/original/i/bd4e64e3b7d8ea5691671556aa406c9b72dd1ea179eb8230f0852675ea57e354/66000010-1.png" data-mid="204591542" border="0" src="https://freight.cargo.site/w/1000/i/bd4e64e3b7d8ea5691671556aa406c9b72dd1ea179eb8230f0852675ea57e354/66000010-1.png" /> <img width="1081" height="1551" width_o="1081" height_o="1551" data-src="https://freight.cargo.site/t/original/i/4417c5b97b73d8918600e8a43a6ef956ccd2da680b69495c6ba76143fd47425a/Block-2-Poster-1.png" data-mid="204591551" border="0" src="https://freight.cargo.site/w/1000/i/4417c5b97b73d8918600e8a43a6ef956ccd2da680b69495c6ba76143fd47425a/Block-2-Poster-1.png" /> <img width="1082" height="1551" width_o="1082" height_o="1551" data-src="https://freight.cargo.site/t/original/i/6c7f2798abd35a3b675d13e088f97cd665e9b7df5052ebc7194fe0b50d8093c7/Block-2-Poster-2.png" data-mid="204591549" border="0" src="https://freight.cargo.site/w/1000/i/6c7f2798abd35a3b675d13e088f97cd665e9b7df5052ebc7194fe0b50d8093c7/Block-2-Poster-2.png" /> <img width="1084" height="1551" width_o="1084" height_o="1551" data-src="https://freight.cargo.site/t/original/i/5a055ca8aa9aa72416baebc4d43dbb974b42f36b6fec7a1df8bcc9fb66578e7c/smallllllimg.png" data-mid="204591548" border="0" src="https://freight.cargo.site/w/1000/i/5a055ca8aa9aa72416baebc4d43dbb974b42f36b6fec7a1df8bcc9fb66578e7c/smallllllimg.png" /> <img width="1081" height="1551" width_o="1081" height_o="1551" data-src="https://freight.cargo.site/t/original/i/b37c4a8d1cf5ca0a929a5d5dde6ee4efdc3be622fc3fcacfbc4caba95a7b20f8/Block-2-Poster-4.png" data-mid="204591550" border="0" src="https://freight.cargo.site/w/1000/i/b37c4a8d1cf5ca0a929a5d5dde6ee4efdc3be622fc3fcacfbc4caba95a7b20f8/Block-2-Poster-4.png" /> <img width="1250" height="1796" width_o="1250" height_o="1796" data-src="https://freight.cargo.site/t/original/i/91766b7c608167acf276be0a44cff4b5bf5c0b433578564fed0c95ba49e6873e/Block-2-Poster-2.png" data-mid="204591727" border="0" src="https://freight.cargo.site/w/1000/i/91766b7c608167acf276be0a44cff4b5bf5c0b433578564fed0c95ba49e6873e/Block-2-Poster-2.png" /> <img width="1084" height="1551" width_o="1084" height_o="1551" data-src="https://freight.cargo.site/t/original/i/e1d8c9588845658391d8085793bba179deff427df1582d4c5858ecc3fa79c62a/smallllll.png" data-mid="204591546" border="0" src="https://freight.cargo.site/w/1000/i/e1d8c9588845658391d8085793bba179deff427df1582d4c5858ecc3fa79c62a/smallllll.png" /> <img width="1750" height="938" width_o="1750" height_o="938" data-src="https://freight.cargo.site/t/original/i/729aaa1d4652ec14389d02b739cca8f6eeef3a13bd9947324d25226b4fdd388f/66000010-1-2.png" data-mid="204592475" border="0" src="https://freight.cargo.site/w/1000/i/729aaa1d4652ec14389d02b739cca8f6eeef3a13bd9947324d25226b4fdd388f/66000010-1-2.png" /> https://yulaye.com/MADHAPPY Wed, 14 Feb 2024 01:46:05 +0000 YULA YE https://yulaye.com/MADHAPPY MADHAPPY Madhappy is more than a fashion brand. They aim to be an optimistic guide, cultivating community and sparking conversation around mental well-being. With May being Mental Health Awareness Month, we designed an OOH campaign and capsule collection that prompt viewers to find beauty in the ongoing journey toward better mental health. Design Director: Sam Jayne Design Lead: Jonathan KatavMy Role: Billboard, Appreal Design, Image Treatment Design, Motion, Social Asset DesignDesigned With: Heena Chung; Cris Martinez; Vivian Mak @SomethingSpecialStudios <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/07dde205a5279c42aafcc89d05878a0ca781a389dd250db33a3957927eadf41a/06.png" data-mid="204589804" border="0" src="https://freight.cargo.site/w/1000/i/07dde205a5279c42aafcc89d05878a0ca781a389dd250db33a3957927eadf41a/06.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/124eff9b55da77d9b10b2362d504bcbded565d98f793e983fa1d2f6ca94fe4d7/05.png" data-mid="204589803" border="0" src="https://freight.cargo.site/w/1000/i/124eff9b55da77d9b10b2362d504bcbded565d98f793e983fa1d2f6ca94fe4d7/05.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aedbe44a2e6e9729b0fbe230f699d3f6e14a0666eb03eed8aa6b439adc71390d/01-2.png" data-mid="204589791" border="0" src="https://freight.cargo.site/w/1000/i/aedbe44a2e6e9729b0fbe230f699d3f6e14a0666eb03eed8aa6b439adc71390d/01-2.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e6d65c1669ab62a8b4af18698e6147f57c36460e4923a32784aae2bdb03ff42f/02.png" data-mid="204589792" border="0" src="https://freight.cargo.site/w/1000/i/e6d65c1669ab62a8b4af18698e6147f57c36460e4923a32784aae2bdb03ff42f/02.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1151d730ecf68108a231ed5b41d47e83ab17c5ae04644fb0d60492f9b2c12a5d/03.png" data-mid="204589793" border="0" src="https://freight.cargo.site/w/1000/i/1151d730ecf68108a231ed5b41d47e83ab17c5ae04644fb0d60492f9b2c12a5d/03.png" /> <img width="6401" height="3600" width_o="6401" height_o="3600" data-src="https://freight.cargo.site/t/original/i/58f874877e126018c8561fd226bd014c772c5e6b4882b707b29f5e8b0f59fba3/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_02.jpg" data-mid="204590098" border="0" src="https://freight.cargo.site/w/1000/i/58f874877e126018c8561fd226bd014c772c5e6b4882b707b29f5e8b0f59fba3/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_02.jpg" /> <img width="6401" height="3600" width_o="6401" height_o="3600" data-src="https://freight.cargo.site/t/original/i/5b6c801196a51a110acd9b0c2ce10f4cf1a2e2373f0fcb97c6fc08716df2bacb/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_05.jpg" data-mid="204590286" border="0" src="https://freight.cargo.site/w/1000/i/5b6c801196a51a110acd9b0c2ce10f4cf1a2e2373f0fcb97c6fc08716df2bacb/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_05.jpg" /> <img width="6401" height="3600" width_o="6401" height_o="3600" data-src="https://freight.cargo.site/t/original/i/a2d18455f2e093acfd78c5900897e7353988b65460a7d2ad1def41540dea1b8c/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_03.jpg" data-mid="204590284" border="0" src="https://freight.cargo.site/w/1000/i/a2d18455f2e093acfd78c5900897e7353988b65460a7d2ad1def41540dea1b8c/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_03.jpg" /> <img width="6401" height="3600" width_o="6401" height_o="3600" data-src="https://freight.cargo.site/t/original/i/85e06e4f80aa9a92644e22819ed54def93e627099531354b412958a440510679/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_04.jpg" data-mid="204590285" border="0" src="https://freight.cargo.site/w/1000/i/85e06e4f80aa9a92644e22819ed54def93e627099531354b412958a440510679/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_04.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/10632e61119dff7e0c69e4f6a9e686f0f48dc9fb0e8b77e44534658ab89c22e6/6.png" data-mid="204591279" border="0" src="https://freight.cargo.site/w/1000/i/10632e61119dff7e0c69e4f6a9e686f0f48dc9fb0e8b77e44534658ab89c22e6/6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14cdd4ca6b4e4b8fd354bd79f7fd090f0cb0bd725a032c8288c602987d0c3cae/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_06.png" data-mid="204590077" border="0" src="https://freight.cargo.site/w/1000/i/14cdd4ca6b4e4b8fd354bd79f7fd090f0cb0bd725a032c8288c602987d0c3cae/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_06.png" /> <img width="5844" height="3034" width_o="5844" height_o="3034" data-src="https://freight.cargo.site/t/original/i/66248643ab2f10864defd44f857bb2229febf773a21d98f6adca0313771e1059/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_01.png" data-mid="204590158" border="0" src="https://freight.cargo.site/w/1000/i/66248643ab2f10864defd44f857bb2229febf773a21d98f6adca0313771e1059/SSS_TDC_MADHAPPY_WEARABLE-DESIGN_01.png" /> <img width="4500" height="2411" width_o="4500" height_o="2411" data-src="https://freight.cargo.site/t/original/i/b7bc81a2d01f48e5739b2191daed56e6840566be2adcfc54ff96f6f2ecaf2159/MADHAPPY-Header-Asset-reduced.jpg" data-mid="204589812" border="0" src="https://freight.cargo.site/w/1000/i/b7bc81a2d01f48e5739b2191daed56e6840566be2adcfc54ff96f6f2ecaf2159/MADHAPPY-Header-Asset-reduced.jpg" /> https://yulaye.com/HUNTINGTON-BANK Mon, 05 Jan 2026 17:38:52 +0000 YULA YE https://yulaye.com/HUNTINGTON-BANK HUNTINGTON BANK A 150-year-old bank, redesigned for what’s next. For over 150 years, Huntington has stood for Fair Play, putting financial power back in the hands of everyday people. As the brand grew from a Midwest mainstay into a national player, Huntington needed to carve out a new space. We positioned the brand around a new idea: money as a craft — a mindset that brings artistry, focus, and human skill back to finance, transforming banking from transactional to empowering. The identity elevates that philosophy. Drawing from Huntington’s heritage, we built a system that merges financial expertise with design precision. A custom typeface, Huntington Serif, created with Lewis McGuffie, anchors the brand with distinctive flared edges and a refined rhythm. From typography to motion, every element carries the same deliberate craftsmanship. Executive Creative Director: Arthur Foliard Design Director: Rémy Auger Junior Designer: Bryce Carson, Hailey Kim Strategy and Creative Writing by:&nbsp;Carlie Fishgold Motion and 3D by: Mooje O'Brien, James HusonBespoke Typography by:&nbsp;Lewis McGuffie Type Generator by: Kiel Danger Mutschelknaus My Role: Senior Designer Teamwork @Koto Studio <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/39be33df4b9209d92632fcfc1f68f0c4f82ddbe69a39187752eb00a77fc2fa03/136b95eb91a78734767e830d82611da20666ac31-3840x2160.jpeg" data-mid="242457552" border="0" src="https://freight.cargo.site/w/1000/i/39be33df4b9209d92632fcfc1f68f0c4f82ddbe69a39187752eb00a77fc2fa03/136b95eb91a78734767e830d82611da20666ac31-3840x2160.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" 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data-src="https://freight.cargo.site/t/original/i/23c8ce6243180113694f32c7fcf7ad8a23075aaf194536d17e18a3c247d53a1f/e667d3a61266b9eeab7d501f659e5f6464ccc9bb-2160x2700.jpeg" data-mid="242468765" border="0" src="https://freight.cargo.site/w/1000/i/23c8ce6243180113694f32c7fcf7ad8a23075aaf194536d17e18a3c247d53a1f/e667d3a61266b9eeab7d501f659e5f6464ccc9bb-2160x2700.jpeg" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bc4c6eb9ed50a2d04ac0bd510875c36a0ea0bcd9ad5d2aa286e8839a78ac2671/9e8ac9a7cbb0ea574c5a5e601b4543ddfbf7f6e7-2160x2700.jpeg" data-mid="242468766" border="0" src="https://freight.cargo.site/w/1000/i/bc4c6eb9ed50a2d04ac0bd510875c36a0ea0bcd9ad5d2aa286e8839a78ac2671/9e8ac9a7cbb0ea574c5a5e601b4543ddfbf7f6e7-2160x2700.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5211f94e7a7220b156284a5ed4e3eb4bc2afb68b406d55a6205963c3c7a5a327/5abd68f85e09f18c62d4fe48ddcee38193a1556f-3840x2160.jpeg" data-mid="242468767" border="0" src="https://freight.cargo.site/w/1000/i/5211f94e7a7220b156284a5ed4e3eb4bc2afb68b406d55a6205963c3c7a5a327/5abd68f85e09f18c62d4fe48ddcee38193a1556f-3840x2160.jpeg" /> https://yulaye.com/SNKRS-HEATING-UP-LIL-YACHTY Wed, 31 Jan 2024 03:50:12 +0000 YULA YE https://yulaye.com/SNKRS-HEATING-UP-LIL-YACHTY SNKRS LIVE: HEATING UPLIL YACHTY SNKRS Live is a series of live stream programming featured in the Nike SNKRS app, and produced by SSS. On January 31st, SNKRS LIVE returned with a fresh Heating Up episode centered around AF1, with Lil Yachty as the co-host. During the episode, Lil Yachty showcased his favorite sneaker pairs and reviewed the Kickchecks submitted by the SNKRS audiences.SSS creative team integrated Lil Yachty's image and the Concrete Boy icon into our existing Heating Up VC, created a comprehensive set of in-stream graphics, flyers, and animated social asset tailored specifically for this episode. Design Lead: Jonathan Katav My Role: Visual Design, Storyboarding3D Artist: Enrique Alba Designer And Production Coordinator: Xena Brar Teamwork @somethingspecialstudios <img width="2133" height="1146" width_o="2133" height_o="1146" data-src="https://freight.cargo.site/t/original/i/28da918bb4fe5581917109facb276a67b2384c79e19968adf9e8ee5d3503f4b9/new.jpg" data-mid="203749858" border="0" src="https://freight.cargo.site/w/1000/i/28da918bb4fe5581917109facb276a67b2384c79e19968adf9e8ee5d3503f4b9/new.jpg" /> <img width="3456" height="1871" width_o="3456" height_o="1871" data-src="https://freight.cargo.site/t/original/i/9686f277a60ea0ccbc8a6af7726139dccce07406d02b7c7f1e530ebe7ab8dbb2/Screenshot-2024-02-02-at-1.56.41-AM-min.png" data-mid="203741600" border="0" src="https://freight.cargo.site/w/1000/i/9686f277a60ea0ccbc8a6af7726139dccce07406d02b7c7f1e530ebe7ab8dbb2/Screenshot-2024-02-02-at-1.56.41-AM-min.png" /> <img width="3793" height="1920" width_o="3793" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0f17813173b3ae9426a23a6b340063e776b105ebfee95bc97ab63ce57cfd73b6/subway-flyer.jpg" data-mid="203750015" border="0" src="https://freight.cargo.site/w/1000/i/0f17813173b3ae9426a23a6b340063e776b105ebfee95bc97ab63ce57cfd73b6/subway-flyer.jpg" /> <img width="4000" height="1860" width_o="4000" height_o="1860" data-src="https://freight.cargo.site/t/original/i/835e0cccdc406efd7c5d749196bf0b4408df10635d09390f3ed30a0ea78359df/social.jpg" data-mid="203696456" border="0" src="https://freight.cargo.site/w/1000/i/835e0cccdc406efd7c5d749196bf0b4408df10635d09390f3ed30a0ea78359df/social.jpg" /> https://yulaye.com/NikeX-Trainer-Exchange Tue, 18 Jul 2023 04:59:15 +0000 YULA YE https://yulaye.com/NikeX-Trainer-Exchange NIKEX TRAINER EXCHANGE We had the opportunity to help Nike usher in new era of sport. The NikeWellCollective embraces a more holistic vision of what sport is, celebrating wellness and movement in any shape or form. To launch this initiative, Nike hosted their global community of Trainers at WHQ in Beaverton, OR. We supported with the experience, leading the graphic and spatial design, developing the seeding kits given to the Trainers, as well as signage, collateral, and an on-campus billboard to reveal the Nike Well Collective for the first time.&nbsp; The week culminated in the Trainers leaving with a newfound collective energy, ready to ignite their own communities and support them in their journeys to live well. Design Director: Sam JayneDesign Lead: Jonathan Katav Spacial Art Director:Allison KongDigital Designer: Heena ChungMy Role: Billboard Design, Package, Merch and T-shirt Design, Motion Design Teamwork @SomethingSpecialStudios <img width="2918" height="1566" width_o="2918" height_o="1566" data-src="https://freight.cargo.site/t/original/i/49c1c237a346141a448e5eb748f45c988d53b1ff42e8c56862b21494d4ff89a3/header-option-2.jpg" data-mid="185746693" border="0" src="https://freight.cargo.site/w/1000/i/49c1c237a346141a448e5eb748f45c988d53b1ff42e8c56862b21494d4ff89a3/header-option-2.jpg" /> <img width="3776" height="1894" width_o="3776" height_o="1894" data-src="https://freight.cargo.site/t/original/i/c964c57c45edd4452136beae3f54ac48c4606d25733fb2f8a0c345fad517277f/2.png" data-mid="185749266" border="0" src="https://freight.cargo.site/w/1000/i/c964c57c45edd4452136beae3f54ac48c4606d25733fb2f8a0c345fad517277f/2.png" /> <img width="1500" height="2038" width_o="1500" height_o="2038" data-src="https://freight.cargo.site/t/original/i/eb4e39e068c67bcb607ff962f2f39dfd5d9460168fbdbb792c7e6d1b001dc5ca/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__0843.png" data-mid="197547527" border="0" src="https://freight.cargo.site/w/1000/i/eb4e39e068c67bcb607ff962f2f39dfd5d9460168fbdbb792c7e6d1b001dc5ca/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__0843.png" /> <img width="1500" height="2038" width_o="1500" height_o="2038" data-src="https://freight.cargo.site/t/original/i/0ec8cca3aeb12ae1ba77bb7bed3534093e7ab587fe344fd75801814cd90652a8/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__1159.png" data-mid="197547531" border="0" src="https://freight.cargo.site/w/1000/i/0ec8cca3aeb12ae1ba77bb7bed3534093e7ab587fe344fd75801814cd90652a8/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__1159.png" /> <img width="3000" height="1695" width_o="3000" height_o="1695" data-src="https://freight.cargo.site/t/original/i/3f9dadd9c85ea6677243112f8e6690edbdc646bb6cab1100fb675e36e505b36b/OOHpng.jpg" data-mid="197547534" border="0" src="https://freight.cargo.site/w/1000/i/3f9dadd9c85ea6677243112f8e6690edbdc646bb6cab1100fb675e36e505b36b/OOHpng.jpg" /> <img width="3000" height="1698" width_o="3000" height_o="1698" data-src="https://freight.cargo.site/t/original/i/e9400b4780121600740b2f357e559d5d964f2959c0141d66a1e219d2a0c0153b/Frame-27440.jpg" data-mid="197547538" border="0" src="https://freight.cargo.site/w/1000/i/e9400b4780121600740b2f357e559d5d964f2959c0141d66a1e219d2a0c0153b/Frame-27440.jpg" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/fe9d7d3c7f2c989e13c59095b5a6a4cdaef792bbb11aaeb1ea41bbaf25cda8f1/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__0441.png" data-mid="197547543" border="0" src="https://freight.cargo.site/w/1000/i/fe9d7d3c7f2c989e13c59095b5a6a4cdaef792bbb11aaeb1ea41bbaf25cda8f1/230613_NIKE5468_Nike-Trainer-Exchange_Content-Capture_Day-2_EditedSeletcs_BD__0441.png" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/03f28a6cc04312ca343fdd8ed86774c3c99d5eb2423922a113ae487493e62792/SIDE-RIGHT.png" data-mid="197547560" border="0" src="https://freight.cargo.site/w/1000/i/03f28a6cc04312ca343fdd8ed86774c3c99d5eb2423922a113ae487493e62792/SIDE-RIGHT.png" /> <img width="3000" height="433" width_o="3000" height_o="433" data-src="https://freight.cargo.site/t/original/i/005aa5ad63ce177109add8dc5426d424e4f90a21d57c13c9c01a2a1b6591b84d/Frame-27441.png" data-mid="197547562" border="0" src="https://freight.cargo.site/w/1000/i/005aa5ad63ce177109add8dc5426d424e4f90a21d57c13c9c01a2a1b6591b84d/Frame-27441.png" /> <img width="3000" height="1746" width_o="3000" height_o="1746" data-src="https://freight.cargo.site/t/original/i/b9ec32044493258d26097eb7f309fbbad137d668626cc1867eeb4c3070bb381f/BOX-IM-HOLDING.jpg" data-mid="197547606" border="0" src="https://freight.cargo.site/w/1000/i/b9ec32044493258d26097eb7f309fbbad137d668626cc1867eeb4c3070bb381f/BOX-IM-HOLDING.jpg" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/6a7102fb82a941e439f55b49ef7174ef6893858934c0e7b561955e2c16d4b4cc/BOX2.png" data-mid="197547623" border="0" src="https://freight.cargo.site/w/1000/i/6a7102fb82a941e439f55b49ef7174ef6893858934c0e7b561955e2c16d4b4cc/BOX2.png" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/1e6dd6709c6b928506abdd53c71b4a4cc360ef91c0fa58c9daf2adc0c8254468/Untitled-13-4.png" data-mid="197547624" border="0" src="https://freight.cargo.site/w/1000/i/1e6dd6709c6b928506abdd53c71b4a4cc360ef91c0fa58c9daf2adc0c8254468/Untitled-13-4.png" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/d4b6eaddcdb99b35514f06c64db362a5d4a9c3e59be8448fbc7db2dd87fb270f/tshirt-export.png" data-mid="197547626" border="0" src="https://freight.cargo.site/w/1000/i/d4b6eaddcdb99b35514f06c64db362a5d4a9c3e59be8448fbc7db2dd87fb270f/tshirt-export.png" /> <img width="1500" height="2025" width_o="1500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/424e8919b5f3afb1902b4855dc4d7bff768f39c64f35f010211d47a7cd63c6df/tire.png" data-mid="197547630" border="0" src="https://freight.cargo.site/w/1000/i/424e8919b5f3afb1902b4855dc4d7bff768f39c64f35f010211d47a7cd63c6df/tire.png" /> https://yulaye.com/NIKE-SWEAT-SERIES-BASKETBALL Thu, 20 Mar 2025 22:55:47 +0000 YULA YE https://yulaye.com/NIKE-SWEAT-SERIES-BASKETBALL NIKE&nbsp;SWEAT SERIESBASKETBALL Nike Sweat Series is an ongoing initiative celebrating basketball culture, community, and creativity. For the Home Court Classic, Nike partnered with Something Special Studios to design a high-energy experience at Nike NYHQ, bringing together local athletes, artists, and cultural leaders for a night of competition, customization, and celebration. We crafted a bold visual identity that merged basketball nostalgia with contemporary streetwear aesthetics, incorporating dynamic typography, layered textures, and a vibrant color system inspired by the game’s urban playground roots. The event space was transformed with immersive branding, including interactive installations, digital screens, and custom set pieces that embodied the spirit of competition and creativity. Design Director: Gabriel MelcherDesign Lead: Jonathan KatavSenior Designer: Heena Chung Teamwork @somethingspecialstudios <img width="1922" height="1028" width_o="1922" height_o="1028" data-src="https://freight.cargo.site/t/original/i/fd891677b113a14f3a2ae0b9995eb20055c5a5e51e353e0420463b4c18ac1153/Frame-27533.png" data-mid="228574284" border="0" src="https://freight.cargo.site/w/1000/i/fd891677b113a14f3a2ae0b9995eb20055c5a5e51e353e0420463b4c18ac1153/Frame-27533.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/9ca3d645dd6f93c2667d703e9a507794782819d6fb66b1930fc29432db82489e/Frame-27528.png" data-mid="228574266" border="0" src="https://freight.cargo.site/w/947/i/9ca3d645dd6f93c2667d703e9a507794782819d6fb66b1930fc29432db82489e/Frame-27528.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/62b01e25c05fa9de7cdfe75955d11b0c0bc126fc02788af1e53a7a43fef54269/Frame-27525.png" data-mid="228574267" border="0" src="https://freight.cargo.site/w/947/i/62b01e25c05fa9de7cdfe75955d11b0c0bc126fc02788af1e53a7a43fef54269/Frame-27525.png" /> <img width="1922" height="1028" width_o="1922" height_o="1028" data-src="https://freight.cargo.site/t/original/i/7ec9709c181c58e4fe51bc2d857aef055947b2293dfb67b905abc67eb752f849/Frame-27510.png" data-mid="228574248" border="0" src="https://freight.cargo.site/w/1000/i/7ec9709c181c58e4fe51bc2d857aef055947b2293dfb67b905abc67eb752f849/Frame-27510.png" /> <img width="1922" height="1028" width_o="1922" height_o="1028" data-src="https://freight.cargo.site/t/original/i/2e0f2948c80001e9193db055ec7156a3f29017f95616cf9951649d5867f6833d/Frame-27466.png" data-mid="228574249" border="0" src="https://freight.cargo.site/w/1000/i/2e0f2948c80001e9193db055ec7156a3f29017f95616cf9951649d5867f6833d/Frame-27466.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/6055d98f1de9daf1f35da02ec9453b84654eee374d28373ea6db785c3fd0141c/Frame-27492.png" data-mid="228574281" border="0" src="https://freight.cargo.site/w/947/i/6055d98f1de9daf1f35da02ec9453b84654eee374d28373ea6db785c3fd0141c/Frame-27492.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b632a1e8e900cbb4c3dbbd85cd507fed9ce0765ff5142d465de45855b0e8785c/Frame-27495.png" data-mid="228574261" border="0" src="https://freight.cargo.site/w/947/i/b632a1e8e900cbb4c3dbbd85cd507fed9ce0765ff5142d465de45855b0e8785c/Frame-27495.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/6994c600acbeb72ce9b8d70eb804dc50057b4bbd0c2d4503773c529601bce13a/Frame-27479.png" data-mid="228574252" border="0" src="https://freight.cargo.site/w/947/i/6994c600acbeb72ce9b8d70eb804dc50057b4bbd0c2d4503773c529601bce13a/Frame-27479.png" /> <img width="947" height="1184" width_o="947" height_o="1184" data-src="https://freight.cargo.site/t/original/i/83f8b43507ddda84ee7977b5e971aaf7bae781fe73e5743e249c67d3dd38db2f/Frame-27493.png" data-mid="228574259" border="0" src="https://freight.cargo.site/w/947/i/83f8b43507ddda84ee7977b5e971aaf7bae781fe73e5743e249c67d3dd38db2f/Frame-27493.png" /> <img width="1922" height="1081" width_o="1922" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0ac085199ffff3ccf7c35bf1baa6418fba4bb8617047a1ab71b53a8d6ac6c0e6/design-198.png" data-mid="228574254" border="0" src="https://freight.cargo.site/w/1000/i/0ac085199ffff3ccf7c35bf1baa6418fba4bb8617047a1ab71b53a8d6ac6c0e6/design-198.png" /> <img width="947" height="1185" width_o="947" height_o="1185" data-src="https://freight.cargo.site/t/original/i/ba586ca166e9654913c458eedad047faf8d0126ec08bf31ecfbaf88a0cca73de/Frame-27510.png" data-mid="228574256" border="0" src="https://freight.cargo.site/w/947/i/ba586ca166e9654913c458eedad047faf8d0126ec08bf31ecfbaf88a0cca73de/Frame-27510.png" /> <img width="947" height="1185" width_o="947" height_o="1185" data-src="https://freight.cargo.site/t/original/i/8eafd9beb6bc5aa4db269173072d14803fa31a80db3aba8ab3eae76653cac7c4/Frame-27498.png" data-mid="228574264" border="0" src="https://freight.cargo.site/w/947/i/8eafd9beb6bc5aa4db269173072d14803fa31a80db3aba8ab3eae76653cac7c4/Frame-27498.png" /> <img width="1922" height="1029" width_o="1922" height_o="1029" data-src="https://freight.cargo.site/t/original/i/8f83bc7ae03da5ad398bcae6f3dbbb41c1d1b59d7685ac5024960eb738998c9f/Frame-27512.png" data-mid="228574257" border="0" src="https://freight.cargo.site/w/1000/i/8f83bc7ae03da5ad398bcae6f3dbbb41c1d1b59d7685ac5024960eb738998c9f/Frame-27512.png" /> https://yulaye.com/DOJA-CODE Wed, 27 Apr 2022 19:51:27 +0000 YULA YE https://yulaye.com/DOJA-CODE DOJA CODEThe One Show - Best of Discipline The One Show - Gold Pencils The One Show - Silver Pencil The One Show - Bronze Pencils Cannes Lions Glass Lion Cannes Lions Gold - Interactive Brand Video Cannes Lions Gold - Non-profit/Charity/Government Cannes Lions Silver - Video/Moving Image Cannes Lions Silver - Influencer Marketing Cannes Lions Bronze - Excellence in Music The Clio Awards - Grand Prize There are a thousand things girls care about more than coding. And Doja Cat happens to be like…999 of them. So, to get girls interested, we turned Doja’s music video into Coding 101. The first ever codable music video allows girls to act as creative directors, changing the story by writing introductory CSS, Javascript, and Python code. Millions of girls learned to code without even realizing it, bringing us one step closer to closing the gender gap in STEM.&nbsp; Visit&nbsp;dojacode.com︎ Director - Child Creative Partner - Active Theory Creative Director - Mo Said Creative Leads - Emily Berger, Rachel Ellem Design Director - Camilo De Galofre Senior Designer - Jodi Melody Art Director - Sarah Olicker My Role: Design, Motion Design <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/30ef75c346bc5cd2ecec44951b17ef3c1578cab99f43d322e8ad569ced34ecf9/DC_09.jpg" data-mid="150267979" border="0" src="https://freight.cargo.site/w/1000/i/30ef75c346bc5cd2ecec44951b17ef3c1578cab99f43d322e8ad569ced34ecf9/DC_09.jpg" /> <img width="850" height="478" width_o="850" height_o="478" data-src="https://freight.cargo.site/t/original/i/9b3f8d0f7bc45162c1886c8b551b4e0606fcf7ca3f1e7de5eeecd4d69bbb030b/DOJA08.gif" data-mid="155083778" border="0" src="https://freight.cargo.site/w/850/i/9b3f8d0f7bc45162c1886c8b551b4e0606fcf7ca3f1e7de5eeecd4d69bbb030b/DOJA08.gif" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/295bc5b68fcbf2d1306fe973300bfa6c2d77eefdb16a1ea81aeaa3534248af5c/DC_05.jpg" data-mid="150267881" border="0" src="https://freight.cargo.site/w/1000/i/295bc5b68fcbf2d1306fe973300bfa6c2d77eefdb16a1ea81aeaa3534248af5c/DC_05.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/95e7892739e31cf20eff779090d98323fffc160b1e2373def3a6e113e0bf2388/DC_11.jpg" data-mid="150268029" border="0" src="https://freight.cargo.site/w/1000/i/95e7892739e31cf20eff779090d98323fffc160b1e2373def3a6e113e0bf2388/DC_11.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/53ac3454e79e9e77f5119b9221f039621b7770575f7669e35880ef122bc9c17f/DC_04.jpg" data-mid="150267588" border="0" src="https://freight.cargo.site/w/1000/i/53ac3454e79e9e77f5119b9221f039621b7770575f7669e35880ef122bc9c17f/DC_04.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8d25c9524dd8abf4fe94e58b6314043bddc78be3b1e7fe5b444f4d7049bca337/DC_07.jpg" data-mid="150267953" border="0" src="https://freight.cargo.site/w/1000/i/8d25c9524dd8abf4fe94e58b6314043bddc78be3b1e7fe5b444f4d7049bca337/DC_07.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/566ef40a20822fb5e2214b889ebc13e7c837976744f8ffb371dc8ced73fcb282/DC_13.jpg" data-mid="150268068" border="0" src="https://freight.cargo.site/w/1000/i/566ef40a20822fb5e2214b889ebc13e7c837976744f8ffb371dc8ced73fcb282/DC_13.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ab56ac10f0ec1b0516fb7b9e63f8d19b0e447541a7110aa03770c802894ad668/DC_12.png" data-mid="203749159" border="0" src="https://freight.cargo.site/w/1000/i/ab56ac10f0ec1b0516fb7b9e63f8d19b0e447541a7110aa03770c802894ad668/DC_12.png" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/062db7e833254ef58c79119026e0e546cdd5665b99db977c811f4d5d0afdca2f/DC_15.jpg" data-mid="150268066" border="0" src="https://freight.cargo.site/w/1000/i/062db7e833254ef58c79119026e0e546cdd5665b99db977c811f4d5d0afdca2f/DC_15.jpg" /> https://yulaye.com/AVAILABLE-WORKS-AT-WSA Tue, 19 Sep 2023 17:11:12 +0000 YULA YE https://yulaye.com/AVAILABLE-WORKS-AT-WSA AVAILABLE WORKS AT WSA Introducing Available Works: an art book fair from WSA NYC, Something Special Studios, and Wrong Answer, offering access to rare art books, magazines, and print ephemera from some of the world’s best book and paper dealers. Plus music, food, drink, conversation, and a film screening.&nbsp; Created With: Gabriel Abascal; Vivian Mak; Heena Chung; Xena Brar @SomethingspecialstudiosMy Role: Design, Motion Design <img width="2882" height="1542" width_o="2882" height_o="1542" data-src="https://freight.cargo.site/t/original/i/5442f0aa4aec999778cd90183b9a14c96e9eb5c96913ba92d92e1b8f07c14576/slide-1-small.jpg" data-mid="198570080" border="0" src="https://freight.cargo.site/w/1000/i/5442f0aa4aec999778cd90183b9a14c96e9eb5c96913ba92d92e1b8f07c14576/slide-1-small.jpg" /> <img width="2882" height="1547" width_o="2882" height_o="1547" data-src="https://freight.cargo.site/t/original/i/d9cfc0abab4f5deb6eaf3626c7aa3b66b3bd571ec2288e9413a0d02f642cce2e/slide-2-small.jpg" data-mid="198570110" border="0" src="https://freight.cargo.site/w/1000/i/d9cfc0abab4f5deb6eaf3626c7aa3b66b3bd571ec2288e9413a0d02f642cce2e/slide-2-small.jpg" /> <img width="2880" height="1444" width_o="2880" height_o="1444" data-src="https://freight.cargo.site/t/original/i/5391f3cafbb3467e761706aa8c6de4971bfef75bcb8f3374a80278427b0875c6/slide-3-small.jpg" data-mid="198570119" border="0" src="https://freight.cargo.site/w/1000/i/5391f3cafbb3467e761706aa8c6de4971bfef75bcb8f3374a80278427b0875c6/slide-3-small.jpg" /> <img width="1920" height="1028" width_o="1920" height_o="1028" data-src="https://freight.cargo.site/t/original/i/6c146ab0984a12c824cc66ecda82f07c175cf5cdfebe58a3c2027110b9d654d2/size-adjustment---small.png" data-mid="193626083" border="0" src="https://freight.cargo.site/w/1000/i/6c146ab0984a12c824cc66ecda82f07c175cf5cdfebe58a3c2027110b9d654d2/size-adjustment---small.png" /> <img width="1410" height="1776" width_o="1410" height_o="1776" data-src="https://freight.cargo.site/t/original/i/8b081c0af0803d3281b6ae793bb741708ced1098f2e28f18376a03b6a997a984/slide-6-small.jpg" data-mid="198570251" border="0" src="https://freight.cargo.site/w/1000/i/8b081c0af0803d3281b6ae793bb741708ced1098f2e28f18376a03b6a997a984/slide-6-small.jpg" /> <img width="2880" height="1542" width_o="2880" height_o="1542" data-src="https://freight.cargo.site/t/original/i/3fdb8fcef9fd1afad6052713697ba77301bbd23bf55d9d9b1071eb7bb851a020/slide-11.png" data-mid="198570296" border="0" src="https://freight.cargo.site/w/1000/i/3fdb8fcef9fd1afad6052713697ba77301bbd23bf55d9d9b1071eb7bb851a020/slide-11.png" /> <img width="1421" height="1776" width_o="1421" height_o="1776" data-src="https://freight.cargo.site/t/original/i/8dc4b13d8a8898a0a46f1b2e011f6d75b84b919dcf75fc2275c19aed7395ef2e/slide-9-small.jpg" data-mid="198570484" border="0" src="https://freight.cargo.site/w/1000/i/8dc4b13d8a8898a0a46f1b2e011f6d75b84b919dcf75fc2275c19aed7395ef2e/slide-9-small.jpg" /> <img width="1421" height="1776" width_o="1421" height_o="1776" data-src="https://freight.cargo.site/t/original/i/890e537e689b7ba86fe1b9e13b7dcffcf08fe9ef6d3c8db983fbb78366678bcb/slide-10-small.jpg" data-mid="198570550" border="0" src="https://freight.cargo.site/w/1000/i/890e537e689b7ba86fe1b9e13b7dcffcf08fe9ef6d3c8db983fbb78366678bcb/slide-10-small.jpg" /> <img width="2880" height="1542" width_o="2880" height_o="1542" data-src="https://freight.cargo.site/t/original/i/8bfb6ddbb4393406eb2ef18d7dbf9d008a1b989b05d9c2544e195447daf7efb0/slide-12.3.png" data-mid="191289910" border="0" src="https://freight.cargo.site/w/1000/i/8bfb6ddbb4393406eb2ef18d7dbf9d008a1b989b05d9c2544e195447daf7efb0/slide-12.3.png" /> https://yulaye.com/SOSS-ICONIC-CAFE Mon, 20 Feb 2023 16:51:37 +0000 YULA YE https://yulaye.com/SOSS-ICONIC-CAFE SOSS @ICONIC MAGAZINE Billboard design for Summer of Something Special Vol. IV at Iconic Magazine on Lafayette Street, New York. Books are still available in store, go pick up a copy! Design Director: Sam Jayne Design Lead: Jonathan KatavMy Role: Designer Teamwork @SomethingSpecialStudios <img width="1245" height="830" width_o="1245" height_o="830" data-src="https://freight.cargo.site/t/original/i/39f5657ebca8b0a1519260814abcff85a52a827d4068568ab93e24a3c76ab3a7/Frame-3.png" data-mid="178498305" border="0" src="https://freight.cargo.site/w/1000/i/39f5657ebca8b0a1519260814abcff85a52a827d4068568ab93e24a3c76ab3a7/Frame-3.png" /> <img width="1245" height="830" width_o="1245" height_o="830" data-src="https://freight.cargo.site/t/original/i/b672ca3d9205313337788f82841fd86cacecb3ef27a472ae2320af260872e01d/Frame-4.png" data-mid="178498434" border="0" src="https://freight.cargo.site/w/1000/i/b672ca3d9205313337788f82841fd86cacecb3ef27a472ae2320af260872e01d/Frame-4.png" /> <img width="1245" height="830" width_o="1245" height_o="830" data-src="https://freight.cargo.site/t/original/i/7c648b605b111a773b22bd7fcb9335814e8156adb54c6b4754f2795b4d2368b6/Frame-2.png" data-mid="178498365" border="0" src="https://freight.cargo.site/w/1000/i/7c648b605b111a773b22bd7fcb9335814e8156adb54c6b4754f2795b4d2368b6/Frame-2.png" /> <img width="1245" height="830" width_o="1245" height_o="830" data-src="https://freight.cargo.site/t/original/i/f85b32ecc15d6e7503e9ce169c1b2f6b9ff44bf2d9c3fde6e3321ea517e14ef6/Frame-1.png" data-mid="178498340" border="0" src="https://freight.cargo.site/w/1000/i/f85b32ecc15d6e7503e9ce169c1b2f6b9ff44bf2d9c3fde6e3321ea517e14ef6/Frame-1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/cbe3f9dd6b3f3afa9f377914b78aa0466148cd2f39deaf067edd28218cf1fd54/Comp_8.gif" data-mid="169478128" border="0" src="https://freight.cargo.site/w/960/i/cbe3f9dd6b3f3afa9f377914b78aa0466148cd2f39deaf067edd28218cf1fd54/Comp_8.gif" />